Business Transformation · Product Strategy · Process Innovation
I find out what really matters for customers and the business. Then I connect market, strategy and operations so it works in daily practice.
My guiding question
Are we doing the right things? And do they create real value?
First I check what matters. Then I make it happen.
Most roles focus on market, on strategy or on operations. I have carried responsibility in all three. My work happens where they overlap.
Market and competitor analysis, customer needs, business cases.
Strategy, roadmaps, go-to-market, decision papers up to board level.
Roles, processes, governance, digital tools and change networks.
I translate strategic objectives into roles, processes, governance and roadmaps, so a decision becomes a way of working.
Sales & Marketing framework, CSS division
After acquisitions or reorganizations I bring teams, portfolios, planning processes and cultures together.
International Rectifier · Cypress
I combine customer needs, technical feasibility and market potential into application strategies, business cases and go-to-market concepts.
Smart inhalers · Pay TV · Power tools
I harmonize processes across functions and regions and introduce digital tools that get used. AI where it solves a concrete problem.
Planning tool · Roadmap & GTM tools · Cross-selling
The strategy is decided, but it doesn't reach daily work.
I translate it into roles, workflows and decision paths that teams actually live.
After an acquisition, two organizations need to become one.
I harmonize processes and portfolios and connect different working cultures.
A market opportunity is visible, but the path to business is missing.
I build the business case, roadmap and go-to-market, across divisional lines.
Functions work side by side instead of together.
I create shared formats, networks and a common language between sales, product, finance and IT.
Each time: find the right thing, connect the people and parts it needs, and make it real.
Security and authentication solutions had no application and no market in medical devices yet.
Identified the application, built business case and roadmap, aligned top management, R&D, sales and lead customers.
Smart inhalers became a new business field and focus area, with Infineon's first cross-divisional go-to-market strategy.
The Connected Secure Systems division needed a more customer- and solution-oriented go-to-market.
Developed and rolled out the framework, defined roles and governance, introduced digital tools, built a cross-functional change network.
Handed over into tactical and operational business. Stronger collaboration, sharper market focus, digital enablement.
With International Rectifier and Cypress, US teams, systems and portfolios joined Infineon.
Nine months in the US harmonizing planning processes. Later integrated application marketing and system architect teams and their portfolio.
One planning landscape and one customer offering, combining the strengths of US and German working cultures.
Every step added a perspective: first operations, then the market, then the organization.
07/2025 – today
Certified Digital Transformation & AI Manager · 06/2026 · ISO/IEC 17024
Change management, agile organizational development, strategy, innovation and applied AI.
04/2022 – 06/2025
Infineon Technologies AG · Connected Secure Systems
Developed and rolled out a new Sales & Marketing framework, built a change network, integrated former Cypress teams. Contributed to five-year market planning and investor and supervisory board presentations.
04/2017 – 03/2022
Infineon Technologies AG · Embedded Security Solutions
Global product and innovation management for Pay TV, smart inhalers and cordless power tools. Roadmaps, business cases, go-to-market, lifecycle.
04/2012 – 03/2017
Infineon Technologies AG
Interface between business divisions, production sites, finance and IT in forecasting and capacity planning. Business requirements for a strategic long-term planning tool. Integration of International Rectifier in the US.
Summarized from Alex's employer references at Infineon Technologies AG.
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